Topic: Search Engine Optimization

Let's talk SEO. At this point, many businesses are understanding the importance of having some form of website or landing page to make it easier to find information. In today's society and business world, it's impossible to get ahead without a website.

Simply put, SEO is search engine optimization. Here's a broken down definition I like from Search Engine Land: 

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Organic search traffic does not include AdWords  or PPC marketing, a valuable thing for businesses to do if they have the dough.

In the beginning of the internet, SEO meant packing your website full of keywords to try and build relevance in a search. Now, Google, Bing, and other major search engines can pick out these "fake" websites and block them from rising in ranking.

Most people think that SEO is just doing a lot of random tags, keywords, and coding. This is definitely a major part of doing SEO, but not all of it.

So how does one "do" SEO? There are many different things that people can do to make their website easier for search engines to find that don't necessarily mean knowing how to code:

1. Update content regularly. A blog is a great way to keep your website up-to-date. Occasionally back-linking your blog to other relevant articles can help search engines find your content easier. 
2. Do keyword research when writing a blog post. Tools such as Keyword Discovery and WordTracker help you to understand what kind of words to incorporate in your blog post. Know your market and what will be interesting content to them. 
3. USE SOCIAL MEDIA. I can't emphasize that enough. When you link social media to your website, it help boosts your page. Just do it. 
4. Build an inviting landing page that invites people to stay. If your site is confusing and backwards, nobody will stay very long and your bounce rate will be higher. 

To learn more basics about SEO and how you can improve, check out this article from Moz.com. And good luck! SEO is a crazy world but with practice, you can become a master of Google.

Sources:

http://www.business2community.com/seo/9-reasons-blogging-essential-good-seo-results-0866944#ZfmdxGrhm57SzlJp.97

http://searchengineland.com/21-essential-seo-tips-techniques-11580