Lately, I've been noticing a lot of friends posting about food cravings, or food pictures, then tagging that company in them. A smart brand would take advantage of those social media shout-outs, send coupons or thank yous of some sort to the person. Not only would that build brand loyalty, but help increase reach and engagement. User generated content (UCG) is extremely important for most brands. It helps to listen to your audience with tools such as Hootsuite, Sprout, and Google alerts, to determine what they need.
But what if this individual who craved a certain restaurant, could tweet at the company, then get a downloadable file, and 3D print their food craving.
This is how I foresee 3D printing changing social media. Not only will our food industry become less personal, but more easily attainable in our homes. People will indulge more, because of how easy it will be to get our food. Social media will become the next phone for take-out.
Just imagine, craving Panda Express orange chicken, tagging them on Instagram, them getting notified of your order, then you printing out a hot, steamy bowl of citrus goodness within 10 minutes. I can only imagine the possibilities.
I know what you're thinking, "Ya right." But "Natural Machines" has already made it happen:
"The "Foodini," as it's called, isn't too different from a regular 3D printer, but instead of printing with plastics, it deploys edible ingredients squeezed out of stainless steel capsules: "It's the same technology," says Lynette Kucsma, co-founder of Natural Machines, "but with plastics there's just one melting point, whereas with food it's different temperatures, consistencies and textures. Also, gravity works a little bit against us, as food doesn't hold the shape as well as plastic."Check out this video:
If you want to learn more about the future of this technology, check out the 3D Food Printing Conference. Here you can get updates on the new technology that is emerging around the world.
And because social media has connected us globally, imagine being able to download traditional Swahili or Thai food, through Facebook. Because money exchanging technology is always improving, 3D restaurants will be able to serve people throughout the world.
Instagram will be full of a lot more food now, hope you are ready.
Food bloggers can work on developing their specific codes, rather then recipes.
And engineers will turn into the Julia Childs of the 21st century (or maybe 22nd, who knows)
I can't wait until I can print my own Cafe Sabor burritos at home.
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